Marketing Insights Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

SENIORITY LEVEL: Management

FUNCTION: Marketing

LOCATION: London, UK

TYPE OF CONTRACT: Permanent

BENEFITS

• Flexibility for working from home (depending on the work requirements)
• UK yearly Incentive Bonus – competitive % based on business results and average annual salary
• Attractive Private Pension Plan - up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
• Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
• Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport

This is an evergreen requisition, meaning that we do not have a position available for this role at the moment, but you will be contacted as soon as a position becomes available if your application is suitable.

ROLE POSITIONING AND OBJECTIVES

The role is spearheading global insights initiatives, driving breakthrough consumer understanding and informing strategic product decisions.

The job holder will lead insights research projects, fostering stakeholder alignment, and delivering actionable data-driven recommendations to enhance brand performance and consumer engagement.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Building, managing and driving the execution of the global insights plan with the aim to discover break-through consumer insights;
• Managing the identification, design and management of projects within the insights research programmes, ensuring stakeholder alignment and utilizing appropriate methodologies in line with operating procedures;
• Continuously tracking Category & Brand Performance (Consumer, Category, Consumption, Brand, Competitors, Brand Power & Comms) to highlight risks and opportunities
• Proactively generating data-driven, actionable consumer insights to drive comprehensive product strategy for delivering strategic vision & the Global Cycle plan;
• Driving the communication of consumer and brand centric insights to key stakeholders and across global category network;
• Conducting competitor analysis to track trends to build an emerging picture of consumers, including building an in-depth understanding of our customer’s full range of alternatives and positioning with respect to those alternatives;
• Advocating for the consumer & their product / sensorial needs within marketing and the R&D teams;
• Sharing research methodologies best practice and study outcomes to contribute to the continuous development of the team;
• Building relationships and credibility with the global category network and work in partnership to establish Insight needs and embed those insights back into the business;
• Actively supporting the development of BAT’s Global Marketing Research Partner agency capabilities to operate efficiently and effectively as well as deliver actionable insights to Category teams, R&D, Product and Marketing Solutions;
• Managing project documentation on the Hive Research system;
• Managing the team’s budget.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Strong marketing research experience in a similar-sized company or agency environment, preferably in FMCG space;
• Graduate degree level in business, economics or related technical field;
• Solid/Broad understanding of marketing and marketing research techniques (quantitative & qualitative), their application and limitations;
• Proficient in advanced data analytics and insights with a demonstrated ability to apply advanced statistical modelling tools;
• A demonstrable history of successful consumer product launches & pipeline development preferred;
• Understanding of the influence of macro and micro economic, business, environmental and consumer trends (nicotine and ex-category) and their relationships;
• Deep understanding of consumers, consumption patterns & behaviour, drivers of consumer choice and external influencers such as technological trends, regulatory trends, product trends etc.;
• Strong interpersonal, negotiation and influencing skills;
• Effective communication, briefing and presentation skills;
• Strong analytical skills & logical/creative thinking;
• Affinity with analytical activities and software systems;
• Commercial approach to all activities
• Exceptional initiative and strong decision-making ability
• Resilient, flexible, and confident to work in a fast-paced dynamic environment
• Project management skills.

BENEFICIAL

• Cross functional experience in proposition development, brand management and communication strategic planning & consumer product portfolio development
• Post graduate, preferably an MBA or management consulting experience will be advantageous.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.