BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT TURKEY IS LOOKING FOR A New Categories Activation Executive
WHAT YOU WILL BE ACCOUNTABLE FOR
- Ensure competitive activation ideas creation & recommendations based on solid consumer insights
- Design product campaigns to ensure sales targets to be achieved
- Design offline & online communication strategy working closely with brand team
- Support brand team with field insights for the development of Brands Strategy
- Understand the impact of cost elements on overall profitability, control trade marketing & activation expenditure and monitor costs to ensure overall P&L objectives are achieved
- Assist in development and execution of trade marketing & activation plans by leading and delivering projects working effectively with cross functional teams, end markets and agencies.
- Promote fact-based decision making through data-analysis, reporting, and providing sound recommendations based on category and ex-category reviews, working closely with the Strategic Planning & Insights team and other functions.
- Work with agency teams in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
- Report and analyze brand & sales performance in a clear, concise manner with focus on required actions, demonstrating understanding of brand issues and market opportunities.
- Support development and delivery of the annual rhythm of marketing, meeting requirements of governance cycle.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE BENEFICIAL
- Between 1- 4 years of relevant professional experience
- Microsoft Office
- Excellent communication skills
- Excellent command of English
- Analytical thinking
- Good commercial acumen and result oriented individual
- Flexibility and easily adaptability to a very dynamic environment
- Empowered, open to new challenges
BENEFICIAL
- Competitive salary, annual bonus
- Health and life insurance
- Diverse and open team, engaging spirit
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies