Nicandro Durante, Chief Executive
uk bat.com - Where we are going
British American Tobacco is the world’s most international tobacco group, successfully pursuing a consistent strategy that is building long term shareholder value.
The four building blocks of our strategy are Growth, Productivity, developing a Winning Organisation and Responsibility. Each is interdependent and essential for delivering profit growth and long term business sustainability.
Our ambitious vision of achieving leadership of our industry remains as relevant as ever. We still have much to do to deliver our vision but our strategy for growth and our increasing competitiveness mean we are well placed to succeed.
Nicandro Durante, Chief Executive, British American Tobacco
Although our products pose risks to health and our industry can be seen as controversial, our products are legal, calls for prohibition are exceptionally rare and about a billion adults globally choose to smoke. We work continuously to manufacture and sell our products responsibly.
Through more than 100 years of operations, we have built a strong international reputation for high quality tobacco brands to meet consumers’ diverse preferences.
Who We Are 2013
Who We Are is the Group’s corporate brochure. It tells the story of our business and makes known our views on the key issues that affect our industry.
